The Market by Rooted’s wine labels reflect their community-focused roots and modern approach to plant-based living. The Pinot Noir label features a cozy table setting, while the Rosé showcases a vibrant picnic scene, both evoking the warmth and inviting nature of their brand. The logo, central to their identity, was subtly integrated into the illustrations, enhancing the overall design without overpowering it. This balance creates a visual experience that tells their story of growth and connection while maintaining a fresh and bold aesthetic for their wine varietals.