Daze is a coffee company focused on delivering the cleanest and highest quality coffee to consumers. The brand aims to emphasize approachability and classic charm, incorporating elements of nature and reflecting its commitment to clean, ethically sourced coffee. A thoughtfully designed logo embodies these qualities, while the packaging features blue and white chinoiserie, with illustrative designs that create a cohesive visual identity, resonating with the target audience and embodying the inviting spirit of Daze.